Stay Competitive With These Online Marketing Techniques Internet marketing has become a very popular trend in marketing. It may be the future of marketing and is surely going to be here for a while. Increase your earnings by following the advice in this guide. Flashy, dazzling websites might be a good idea in theory and might even attract some people, but the more distracting your site is, the harder it will be to keep visitors for the long haul. You only have a short period of time to capture the attention of a new visitor to your website, and you don’t want those precious seconds to be wasted on them trying to figure out how to navigate your site. They’ll eventually click away and never return. If you can’t capture their attention during this very brief time period, they will click out of your site. Don’t put the cart before the horse when it comes to SEO. A good site drives good rankings, not the other way around. Building a great website is the first essential step in web business. The better your site looks and operates, the less work you will have to do going forward. You should ask for feedback all of the time. This is important because if you have one view of your website and your customers have a different view, your website will not be successful. Get plenty of input from your peers, potential customers or clients, as well as family and trusted friends. Consider any advice that people provide, and make alterations that you think are required. Ensure that your pages are informative and contain the details that your customers are going to need and want. Having a one page site with only the hours of operation listed will not boost your number of customers. Websites that bring in repeated business are engaging. Interesting websites include photos, updated information about products or services, answers to common questions and more. Increasing the number of subscribers will increase your income. Use a split test to determine which of two methods might be most effective at expanding your business. Provide one group with one version of your web page and submit a different version to a second group. This helps to find out what works and what doesn’t in each version of the website. Keeping websites simple and easy is something that webmasters sometimes do not think about. Multimedia tools like Silverlight and Flash are cool and seductive to new website owners. Flashy website tools like these, offering full screen video, are pushed all the time by website designers. They need to also be aware that some visitors cannot use that technology. A site should be able to function well, without needing all the fancy technology. Put banners on your website that do not look like banners. Dress them up to resemble click-able links, leading to more valuable content. Most experienced Internet users ignore banners automatically, so a little bit of artistry can make them more effective. When experimenting with the text you will use for your website, try out different emphasis tools. Emphasize a phrase or a specific word by bolding, underlining, or italicizing the given text. In this way, you can influence your customers’ reception of a message and clarify the central points. When you take time and learn the fundamentals of web designing you will succeed. There are plenty of guides online that will teach you almost everything you need to know about HTML and CSS to get your web design training off on the right foot. Set aside half an hour daily to learning about web design. This allows you to steadily learn what you need to work on your webpage. Do not overspend on advertising. You don’t want to invest money on something that will not help your business. Consider spending money on banner and other forms of advertisement if you believe you will benefit from this investment. Always offer something free on your website. People visit for free offers and might stay if something interesting is on the site. A good example is providing a free tax return calculator on a financial website. One critical factor is gaining and maintaining your customers’ trust. Only use facts when creating marketing plans and selling products to customers. Reviews, results and endorsements can go a very long way in convincing reluctant customers to try your product. Use social networking sites like MySpace or Facebook and send out information which includes links to your site in your targeted market. Be careful sending spam that people don’t want since MySpace has been taking some people to court to stop it. Tailor your banner ads to deviate from what people would expect a normal banner ad to look like. You will see a lot more responses if you think outside the box when you design banner ads. Give rewards to your customers for referring others to your site. You can easily turn one sale into five by offering customers a free product or a refund for referring five friends to the site. Special incentives can help drive traffic and increase sales. Provide free gifts to go along with purchases of your services and/or products to help customers feel respected. Pampering customers is just as effective online as it is in brick and mortar stores. In conclusion, your site will be more known if you use Internet marketing. If getting news of your product to the right customers all over the world is beyond the reach of ordinary advertisements, Internet marketing will often do the trick. Implement the tips mentioned and you’re sure to get your business the visibility you wish for.