Wellness forever is an Indian pharmacy and lifestyle store that was established in 2008 and based in Mumbai. As of 2018, the company owns and operates around 80 stores across India.
To ensure its success, the business needed to invest in its category management capabilities to scale. So it turned to Blue Yonder’s solutions, which are part of Luminate Commerce.
It’s a pharmacy and lifestyle store
Wellness forever is a pharmacy and lifestyle store with over 30,000 products. The store offers curative and preventive medicines as well as a variety of other health and lifestyle products.
The company has over 200 stores, a website, and an easy-to-use mobile app that enables 24-hour ordering. It also has a toll-free customer care number.
Its business model involves a hub-and-spoke approach, with a central warehouse in Bhiwandi, Maharashtra. It also uses technology for better supply chain management and to network its stores and warehouses.
The company was founded by three well-known entrepreneurs with a collective experience of over 100 years of operating profitable pharmacies. It currently operates a chain of over 350-plus pharmacy and lifestyle stores in 45 cities in Maharashtra, Goa, and Karnataka.
It’s a one-stop shop
Wellness forever works as a one-stop shop for customers. It offers a wide range of products, including pharma and lifestyle goods.
The company operates 140 stores in 23 cities across India. Its stores are open 24 hours a day, so it’s easy for customers to get their medicines and products at any time.
To serve its customers better, the company has recently launched a hyperlocal delivery service that promises to deliver orders within 90 minutes. This will make it even easier for customers to place their orders.
The Indian medtech platform has grown from three stores to over 160 centres, though most of them are in Mumbai. Founder Gulshan Bakhtiani says the key to growing the business without the MSME tag was to plan for the long term.
It’s a community
Wellness forever is India’s third-largest pharmacy and lifestyle retail chain. It has more than 350 stores across four states and offers over 100,000 products.
The company’s vision is to create a wellness destination for customers that has unmatched performance in terms of availability of products, lowering health care cost and providing value-added services. To achieve this, the retailer needed to invest in its category management capabilities to better scale.
Blue Yonder’s category management solutions, part of Luminate(r) Commerce, enabled Wellness Forever to improve the turnaround time for creating and presenting planograms by 25 to 30%. This increased space productivity and shortened out-of-stocks, improving customer satisfaction.
Wellness Forever operates a network of over 300 stores which includes company operated pharmacies, hospital pharmacies and franchised pharmacies operating day and night in Maharashtra, Goa and Karnataka. The group has qualified pharmacists at every store and provides genuine products with efficient supply chain management.
It’s a business
Five years ago, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called wellness. Today, that business has exploded into a $500 billion behemoth with plenty of entrepreneurial opportunities to explore.
Starting a wellness-focused business can be an excellent way to make money and help people improve their lives. However, there are a few things you should know before getting started.
Start by brainstorming and researching the niches you are interested in. For example, if you are passionate about fitness, consider becoming a virtual personal trainer or opening a dietary supplement shop.
Once you have a clear idea of what your wellness concept is, it’s time to put together your business plan. A good business plan will outline your goals and set timelines for achieving them.
When you’re ready to get started, be sure to incorporate your wellness business as a C-corp. This will protect you from liability and also give you tax benefits.