Wellness Forever – How Wellness Forever Works

how wellness forever works

Wellness Forever is a lifestyle pharmacy company that was founded in 2008. The company has over 30,000 products and sells more than 12,000 curative and preventive medicines.

Currently, it has 200 stores and plans to expand to 1000 locations by 2023. To do so, the company has filed for an IPO.

How it works

Located in the silicon triangle of Bangalore, Mumbai and Pune, Wellness Forever is a leading provider of medicines and other non-durable products to patients, caregivers and the discerning shopper. It operates a chain of more than 300 branded lifestyle pharmacies and ancillary services in the state of Maharashtra, Goa and Karnataka.

One of the company’s high-tech solutions includes a fleet of e-bikes aimed at delivering the goods in a green and efficient manner. The best part is it’s all about the customer. The company teamed up with BLive, a smart city technology and smart mobility company headquartered in the techie burg of Bengaluru, to deploy its first round of EVs in the state. It has since rolled out a total of 250+ e-bikes across the country to make healthcare delivery cool again. The company also partnered with Microsoft to see what they could do with their trove of data and the results are impressive.

Getting Started

Founded in 2008, wellness forever is one of the fastest growing and most successful lifestyle pharmacy companies in India. The company has a strong presence in 23 cities across Maharashtra and Goa, with plans to expand to 1000 stores by 2023.

Having served lakhs of families with genuine and high-quality products, the brand has gained immense recognition in the industry. Its easy-to-use mobile app, 24×7 service, & toll-free customer care number has helped the brand establish itself as a trusted healthcare provider.

The company also has a state-of-the-art warehouse called ZEDC (Zero Error Distribution Centre) to ensure the highest level of quality standards are maintained for its products.

To streamline its data integration process, Wellness Forever adopted Microsoft cloud services, including Azure Data Lake. This allowed the company to integrate its data from multiple systems with ease, costing and transparency. Moreover, it is now able to bring relevant intelligence to stakeholders faster. With this, it can help its operations, merchandise and marketing teams.


Wellness forever is one of the fastest growing lifestyle pharmacies & retail chain, operating across Maharashtra, Goa & Karnataka. It provides home delivery of medicines & chemist products 24×7 & has over 1 lakh pharma & lifestyle products in its store.

The company has been backed by reputed business leaders such as Allana Group, Patni Group, Poonawalla Group & Thakral Family. It operates under three formats-retail pharmacies, hospital pharmacies and managed franchises.

Its operations are geared towards creating “Experience-Wellness” among customers through programs like Health Awareness Movement, Loyalty Program etc.

With an aim to create a greener environment, BLive has helped Wellness Forever Medicare to implement an EV-based fleet replacement for their last mile delivery operations. The deployment will result in an overall reduction in the running cost of their ICE vehicles by close 80 percent.

The company is also planning to expand its network of stores to 100 over the next 12 months, as well as launch India’s first ZEDC (Zero Error Distribution Center) for pharma, lifestyle, wellness and FMCG products in Bhiwandi. The money raised in this round will be used for hiring senior talent, technology implementation and brand and marketing outreach.


Keeping up with its promise ‘Life Unlimited’, Wellness Forever has reached the hearts of many Indian families through its genuine healthcare products. Having been successfully handled by end-to-end digital and performance marketing agency Ethinos Digital Marketing (Ethinos), the brand is now set to reach out to new customers through various digital mediums.

Founded in 2008, Mumbai-based pharmacy chain Wellness Forever Medicare Pvt Ltd operates retail stores that sell health and beauty products, as well as pharmaceuticals. It has raised Rs 20 crore in its maiden equity round from a group of investors led by the family office of Rajiv Dadlani Group.

The company also plans to raise an additional Rs 100 crore in private equity capital later this year. The money will be used to expand into “key growth markets” of Mumbai, Pune and Nashik.

The business has grown rapidly and now operates in 200 stores across Maharashtra, Karnataka, and Goa. It is aiming to scale up to 1,000 locations in the next three years.