If you’ve ever scrolled through social media, you know that the word wellness is often used to describe aspirational figures who seem to have it all figured out.
But the idea that wellness is a way to be “better” can be a big mistake. It can lead to the kind of thinking that makes people blame someone else, shrink accountability, whine or wet their pants in the face of adversity.
It’s a moral failing
When it comes to wellness, it can be hard to find a single reason why it sells. It’s a multi-faceted approach that integrates several aspects of health (physical, mental and social wellbeing) on a holistic level.
In her book Why Wellness Sells: Natural Health in a Pharmaceutical Culture, Toronto Metropolitan University English professor Colleen Derkatch explores why wellness holds such rhetorical power. She finds that people use it as a way to improve their lives and as a tool for self-care.
Derkatch identifies two main philosophies that drive wellness marketing: restoration and enhancement. The former is all about using natural products to fix existing issues. The latter is about achieving maximum wellness through optimization of the body’s systems and functions.
It’s a form of self-care
Self-care is a broad term that covers actions that improve or preserve your physical and mental well-being. Whether it’s making sure you get enough sleep, eating healthy foods or taking a medicine when needed, self-care can make a big difference in your overall health and happiness.
Wellness is a form of self-care that can help you manage stress and maintain positive physical and mental health. It can also increase energy levels and reduce your risk of illness.
It can also help you build a better work-life balance and avoid burnout.
However, it’s important to note that self-care is not a luxury but rather a necessity. If you neglect your own needs, it can be difficult to feel satisfied in your life and may lead you to experience other issues like depression or anxiety.
Self-care can be a challenging concept, but it is an essential component of mental and emotional well-being. The key is to learn what works for you and incorporate it into your daily life.
It’s a way to make money
Whether you’re a fitness professional or a health blogger, wellness can be a lucrative industry. You can earn a full-time income through your blog and social media platforms, and you can also partner with brands that share your values.
You can sell your own products to individual customers (B2C) or to other businesses operating in the fitness industry (B2B). Selling to a large audience requires a different approach than selling to small groups.
The key to success, however, is making sure your product aligns with what consumers want and need. A popular way to do this is by offering private label supplements.
Research has shown that healthier employees are less likely to be injured on the job, which can save companies money in the long run. They’re also better at managing stress and have higher levels of productivity.
It’s a trend
Wellness is a trend and many people are interested in it. This is because it is something people can work on to improve their lives.
A person can improve their physical health, mental well-being, and other life domains by making continuous choices that promote these areas. For example, improving your diet can help you sleep better and be more relaxed.
Companies are looking for ways to encourage wellness, as they believe it can lower healthcare costs and improve employee productivity. It can also attract and retain employees.
This can be done through benefits programs such as smoking cessation, fitness programs, and nutrition workshops. Employers can also use employee incentives to get employees involved in the program.
A recent study found that companies could save as much as $6 billion a year in healthcare costs by 2025 simply by implementing workplace wellness programs. Moreover, it can improve productivity and reduce turnover.